Wednesday, November 26, 2008

Discovery Kids has a new character: Mundi


Laboratoon, Steinbranding´s company devoted to animated contents, created a new character under the channel’s initiative.

Buenos Aires, Argentina, Miami USA– After the creation and development of Doki, Discovery Kids´ friendly dog, Steinbranding´s Laboratoon was entrusted to work out a new character.

Mundi was born to interact with kids together with Doki during the programming breaks.
She was conceived as a referent for children, so they can learn, have fun and make her their own, generating a bond of trust.

Mundi´s existence is focussed in learning how things work, what they are made of and for. She shows a strong desire to grow learning.

Doki`s success in Latin America and the American domestic market plus Discovery Kids commitment to contribute to the practice of healthy habits at an early age, encouraged the arrival of Mundi with her contagious energy and curiosity.

This initiative of the channel, materialized though the creativity of Laboratoon/Steinbranding, is what the most demanding audience was expecting to enjoy on a daily basis.

Keep watching!

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